When a buyer walks into a home, it is imperative that they only smell fresh, clean aromas. Unpleasant odors will tarnish a buyers first impressions which can lead to reduced offers or no offers at all.
For the strongest odors, especially those that have been in the house for long periods of time such as smoke, an industrial air purifier can make an amazing difference in a short period of time. Having the carpets cleaned or repainting the home can also significantly reduce odors. Try to keep animals either outdoors or limited to a room in the house that is cleaned regularly.
Even mild odors can dampen a house tour. The best “house scent” is no odor at all, which can often be achieved through opening all the windows and doors or running the air circulator on your home air system for an hour or so before a showing. While your house is on the market, it is a good idea to minimize cooking with strong smelling foods and spices. When you do introduce any pleasant smelling items to your home (such as in bathrooms), try to stick to basic scents such as vanilla, apple, cinnamon, lemon. In small doses, these appeal to the most buyers. A small reed diffuser in a bathroom can keep a clean smell while not overwhelming the space. The scent of cleaning products so long as they are mild also appeal to buyers. Stay away from floral scents or strong scents as these are perceived as unpleasant odors to some buyers.
So when preparing your Listing for sale, keep in mind that the best scent is none at all. Fresh air will appeal to the most buyers!