Saturday, 6th of March 2010 at 12:49:32 PMMarketing your home for sale is so much more than putting a sign in the yard and entering the details into a local Multiple Listing Service (MLS). Especially in Phoenix where many of the buyers for the local real estate are out of town. Either they are second home buyers or people relocating to Phoenix. It’s important to post your home on the Internet where 92% of buyers start their search, according to a recent NAR report.
One of the benefits of the Arizona Multiple Listing Service is that most brokers have opt-ed to allow their listings to be agregated to other sites, contributing to more exposure of your property on other sites like Realtor.com and Yahoo Real Estate. As your agent, I also use additional strategies to exposure your home to as many potential buyers as possible.
- Utilizing photos to provide the best exposure for your home
- Keyword rich description to help buyers find your property
- Consulting with a Professional Stager on how best to present your home
- Dedicated website, a URL that points to your listing only
- Posting on Craig’s List
- Regular announcements on Twitter and Facebook
- Listing Post on my Blog
- Listing Announcement in my e-Newsletter
Those are just a few of the first steps. In addition to the marketing is the monitoring to make sure we’re effective in marketing your home:
- Traffic counts on dedicated website
- Click-through and Viral count on Twitter, Facebook, Craig’s List and Blog
- Report of contact questions and showing requests
- Feedback from showings
I do all of these things not only to make sure your home gets as much exposure, but to make sure we’re doing our job to sell your home for the highest possible amount as quickly as possible.
Can you think of anything that I missed, if so please post a comment.
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