Interesting study came out from the National Association of Realtors® that showed the benefits that buyers felt from using a Realtor®. The top 3 were:
- Helped them understand the process
- Pointed out unnoticed features and faults of property
- Negotiated better sales contract terms
While selling real estate in Phoenix for a number of years now, the number 1 reason that buyers call me is because they want me to help them find a home. What I find interesting is that it doesn’t match a single item in the study after the process is over. So I’m to assume that the reason a buyer calls an agent isn’t the biggest benefit they felt when the deal is done. Well, if the deal is done, the original reason for the call, to buy a home, was accomplished.
I also find it ironic that the top 3 items match what my clients say about me. I find it very important to educate my clients throughout the process. I don’t believe in keeping anyone in the dark and feel that the more the client knows, the better the decisions will be as we go.
I also have a history of being quick frank when walking through a property. The last thing I want to happen is for a client to buy a lemon, no one is happy when that happens.
When negotiating, there is such a fine line between being fair and being brutal. I don’t try to undercut the market, I’ve been down that road and all it means is a bunch of paperwork for so little success. Sure, 1 in 30 offers may lead to a good deal, but I find that 1 good deal is actually a lemon. So a good strong offer that is fair and justifiable will get the deal done and that goes back to the reason for the call, buying a house.
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