Wednesday, 28th of July 2010 at 06:02:00 PMAs soon as the home needs to be sold, it becomes a product and most if not all emotions need to be set aside in favor of an approach based on business and market dynamics. Here are a few reasons your home may not be selling.
1. The wrong price. This is the leading reason homes don’t sell. Remember if no one is interested in making an offer, you are over priced and it’s time to lower the asking price.
Of course price alone will only sell if it’s really low, but that’s not the goal here. The goal is to get the top price possible with the help of using marketing, staging and service, but also stay withing the guidelines, a range that will at least peak a buyers interest.
2. Emotionally attached to the home. Like I mentioned before the emotions need to go when the home needs to sell: at least those that may hamper the sale, those that may keep you from accepting a reasonable offer.
3. Under marketing. Price is imperative but it’s easy to under-market a home: bad copy and bad photos are a starting point since they are the the only impression a buyer gets of a home online. Do not skimp on this. Besides great photos you need to have them everywhere that potential buyers are looking. The MLS is not enough.
4. It still looks like your home. Since your home is now a product, it needs to look good for the new owners. You need to depersonalize it and in a serious way. That’s easy to do when the home is vacant, but even when it’s occupied you need to make it attractive to potential buyers and the last thing they should feel is like intruders. This is where staging comes in handy.
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